The roles of social media in promoting the dissemination of Chinese mythologies

Abstract

This paper explores the key role and great potential of social media in promoting Chinese mythology. As a modern platform for information dissemination and exchange, social media provides a new transformation channel and dissemination medium for displaying Chinese mythologies. On social media, Chinese mythologies are reproduced in various forms, such as anime dubbing, animated micro films, and real anchor narrations. In contrast, the coverage and dissemination speed of traditional oral and written media is incomparable. These mythologies carry thousands of years of history and culture; through social media, people can easily access relevant information, participate in discussions, and share experiences, thus inspiring a strong interest and love for traditional culture as well as mythologies and legends. However, social media still faces many challenges in promoting Chinese mythologies, such as information fragmentation, authenticity issues at the origin of mythologies, content homogeneity and commercial operation. Therefore, in the promotion process, it is necessary to strengthen content filtering and management, ensure the authenticity and professionalism of information, and pay attention to the depth and professional promotion of content.